WORK
Objective: Educate key consumer groups on the Coors Brewing Company portfolio and to influence future purchasing habits. Results: Total volume, 24,677 +187.70% lift
Objective: Reinforce brand message that AT&T provides superior home telecommunications products Results: Achieved 387,000 Consumer impressions, 126,000 consumer intercepts. Drove website traffic +79,000 unique hits
Objective: To increase Coors Light velocity in the convenience channel in D/FW Results: Volume Lift +18% Dallas Volume Lift + 16.5 % Ft Worth
Objective: Targeted execution of select Diageo Chateau and Estates brands Results: +400 tastings +700,000 consumer impressions 176,000> consumers sampled +4,000 depletions +22% conversion rate
Objective: Target Fort Lauderdale to Miami with an NFL themed guerrilla-marketing program Results: Gained 47 new points of distribution Volume increase in key accounts +36%
Objective: Find the next Maxim Model. Results: Executed (Maxim) 480 events +17% volume in targeted accounts 10,000+ Consumer impressions 7500+ Consumer intercepts
Objective: Build customer awareness on select brands in ABC Liquor stores Results: Executed over 500 tastings, Over 200.000 consumers impressions Over 30,000 consumers sampled Over 6,000 bottles sold
Objective: Educate consumers on food & wine pairing related to the month long “Italian Days” in store programing Results: 900+ events executed 130,000+ consumer Impressions 60,000+ consumers sampled 12,500+ Bottle Sold 21% Conversion Rate
Objective: Reinforce Time Warner Cable’s main product benefit of reliability. Results: Call centers +18% increase in call volume
Objective: Target Boston Marathon runners with guerrilla style street campaign to achieve the following results Results: Over 8000 consumer impressions Increase foot traffic in select stores by 18%
Objective: To introduce the benefits of the new Coors Light Vented Wide Mouth Can Results: 125000+ Consumer impressions 69000+ Consumer intercepts
Objective: Celebrate the 100th year anniversary Results: 125000+ Consumer impressions 89000+ Consumer intercepts